presidential and parliamentary elections will define the end of the year according to how each candidate is projected through the media.
There is no doubt that what they do or say will be disseminated more or less according to how to achieve attract the attention of the press, radio, television and the Internet. Because
leadership today are built using these media messages delivered to those who smoked daily. Hence
is that those who commit errors in their statements will be continuing the punishment of not being elected by voters. Already
obvious cases where some candidates have believed that talking into a microphone from a humble provincial radio would have no impact.
Big mistake.
Everything you say, even to the Echo of Lourdes will be taken into account and distributed to national media and television.
That's why many are turning to experts to guide them and know how to analyze the appropriate contexts in order not to fall in attitudes and words that you regret later.
However, many of the current candidates constantly reflect not have the slightest idea of \u200b\u200bhow the media. Or, rather, try to take advantage media, believing that audiences can be manipulated at will. While others simply despise the media.
And do not realize they are deeply mistaken.
media and audiences do not share today with wagon wheels. They are much more developed and intelligent than a few years ago. And, both have power of decision.
hearings, or rather the people of this country know very well the codes to identify messages that are being played and processed in their minds. Have learned about through gestures and tone of the statements, who are telling the truth or they are lying.
So policies must be smarter strategies. With more direct messages and achievable programs.
are running out of demagogues or "chamullentos" same old politics. To the extent that people will reach higher levels in education, and learning the signals sent to them by the media, develop a sense of smell that enables them to identify more accurately where there is light and where there are shadows.
let you know, then the "political masters", which is played with the credibility of the people. That should demonstrate realism, transparency, probity, clear and consistent messages in their performances. Because that
is what we are calling voters today.
