Those who believe that now governs regardless of the media is flatly wrong.
The truth is that rule means today rather than make decisions, communicate what you want to do, how you want to perform these works and, perhaps most importantly, report on results of them after they finish successfully.
Failure to do so everything is in complete anonymity, even if authorities are quietly developing actions that benefit the community.
definitely what is not communicated does not exist.
What is not projected through the media has no effect.
Because we live in a media society, which only validates what is being reported through the media.
And since we are moving at the speed of light in the information society in the future we will see that internet is the medium that is added to this confirmation authority's work.
The leaders, meanwhile, also built using the media. No more. We can only consider or acknowledge influences limited without the help of the media.
Hence we have today is that ministers in the government of the day which seem savannah ghosts without the blanket. Because they have not even mentioning a couple of lines in the "Echo of Lourdes" since he took office. That is, no, no knowledge whatsoever on them, so we must conclude that nothing has been done, that nothing has happened in his ministry.
Accessions obtained with a constant stay in the media communication. With reviews of all relevant facts of political contingency, social and economic. Appropriating the news agenda.
So if you want to seek support for certain issues that are rated as critical for advancing government must be willing to media overexposure. Should be advised to move more regularly ministers by any court of the palace of La Moneda to have reporters around and make statements about the government's concern for certain issues or simply to attack or respond to the opposition.
The same applies to the institutions, are of any kind. If you expect to be players assets in our society have to go out in the media exposure. Should have an answer for everything that they can consult. Or, rather, must have the desire to obtain a share of power, however small, to influence the sector and receive the support of the citizens.
In short, they doubt that the media are the major exhibitors at the comment and discuss issues at all levels of our society. They have the power to manage the agenda and the audience interpreted the proposals as they please. Always within a limited framework prevailing in the real needs of those who want to manipulate or maintain in force in the collective memory permanently.
END
0 comments:
Post a Comment