Cada día se confirma más que las democracias han pasado a ser cautivas de los medios de comunicación. Las percepciones que ellos logran crear en la opinión pública son las que prevalecen y señalan las tendencias.
Como ya lo hemos dicho, leadership are developed based on public image. This has happened in recent times following the case of the Minister of Education, Yasna Provoste. Because, without doubt, the great debate on the impeachment brought against him were made in the media and it was they who condemned it before the Chamber of Deputies and the Senate delivered its verdict.
and is reaffirmed on a daily basis, we must take into account the media. That we must live with them and know, too, how they work, what their structures, their editorial and interests. Only in this way we can get away with the time we get an onslaught on their part. Lest we destroy or commit a "media murder."
must learn to deal with these situations and take the opportunity to strengthen our image or companies in which we are involved. And let us not be tempted by the siren calls from the media.
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